While social media and email may seem like old hat to many, the art and science of fundraising on social and mobile platforms is in its infancy. That’s why it’s important to stay on top of actual data on what’s working, what’s not, and what’s coming.
Nonprofit Tech for Good released a crucial list of bite-sized statistics on online fundraising. With sources including both global and U.S.-based reports and agencies, 12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology is a must-read for both nonprofit and place of worship fundraisers alike.
Is your organization using LINE, Snapchat, or WhatsApp to support your fundraising efforts? Should you be? Check out this list with highlights including:
In 2010, only 6% of donors said that an e-appeal motivated a gift. In 2015, that jumped to 20%. In 2016, the number was 28%, which is a 40% jump from 2015.
High-wealth donors ($200,000+ in annual household income) give an average of $2,252 annually and 51% prefer to give online.
Only 3% of charities rate their board and executive leadership as being digitally savvy. Consequently, 66% of charities are worried that they will miss out on opportunities for digital fundraising.
Each statistic cited links to the original report, so you can use this list a jumping-off point in your own research and fact-finding. Check out the full article 12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology here.