Spring is finally upon us, which is a breath of fresh air (literally!) after a long, cold winter. But the changing seasons may have you worried about your nonprofit fundraising efforts. Spring leads to summer, which brings with it the infamous “summer slump.” Donors go on vacation, put their money toward summer activities, and shift their focus away from giving.
Fortunately, you can take measures to offset the summer slump for your organization. According to a study by Blackbaud, many nonprofits report a spike in giving in June resulting from a push for end-of-fiscal-year giving. With the right fundraising strategy, your nonprofit can experience similar success.
Want your nonprofit fundraising efforts to bloom this spring? Want your donors to come out of hibernation? Mobile giving apps can help.
Donors Can Give While Away
Spring break is big for a lot of families. After the bitter cold of winter, they finally get an opportunity to get outside, travel, and spend quality time with their loved ones.
As a result, many donors have other things on their mind besides giving to your organization. Even if they do think of giving, they probably won’t be around for fundraising events. By giving them the opportunity to give using a mobile donation app, though, they can give from wherever they happen to be this spring.
Cut Through the Distractions
You can’t blame donors for embracing the warmth and renewal that spring has to offer. But you need to find a way to reach them anyway. Nonprofit fundraising never takes a vacation!
How can you get through to them amid so many wonderful distractions? Make giving as simple as possible. The less time your donors have to spend giving to your cause, the more likely they will be to fit it into their busy spring schedule.
Mobile giving apps help you do just that. With just a few taps on their phone, which they likely have with them throughout their spring outings, they can quickly give and then get back to their activities.
Create a Spring Nonprofit Fundraising Campaign
To make sure your usual donors remember to give this spring, set up a special seasonal nonprofit fundraising campaign on your Givelify donation app. Give it an appropriate and eye-catching name, like Spring Awakening or Spring Cleaning. Spread the word on your website, your social media posts, and your e-mail newsletter. Direct people to use your mobile giving app to donate to your special campaign.
In this way, you can draw your donors back to your organization in a subtle but effective way. You can make them aware of your need, and also help encourage their current interest in the new spring season. Giving to your organization will now be on their list of spring activities, keeping your nonprofit fundraising effort on their mind.