In the world of nonprofit fundraising, half the challenge is simply being found. There is a vast sea of charitable organizations competing for attention and donation dollars. While charitable donations–especially online and mobile–have shown a general upward trend, you’re still one option among many.
There are valuable lessons to be learned here from social media. It’s not hard to find a real-world example you’re already familiar with to guide you. It’s probably a part of your everyday experience, just waiting to show you the path toward more effective nonprofit fundraising.
Facebook Dominates the World
Following in the wake of predecessors like Friendster and MySpace, it would’ve been hard to predict just how massive Facebook’s membership would become. Just how big is it?
1.28 billion people log onto Facebook daily, and 1.15 billion of those do so via mobile devices.
Let that sink in: 1.15 billion people using a single networking site on their mobile phones every day. Contrast that with the estimated 2017 populations of the world’s three most populous countries:
- China: 1.39 billion
- India: 1.34 billion
- United States: 326 million
If Facebook were a country–even if you just count mobile users–it would be the third-largest nation in the world. Global superpower indeed.
Go Where the People Are
What’s this got to do with nonprofit fundraising? Chances are that of those 1.28 billion users, a fair number of them would be keen to support your cause. Your organization simply must be on Facebook, you must share content, and you must engage with those who like and comment on your page. If you’re not cultivating an active presence on Facebook, you’re cutting the legs out from under a major source of donations.
Just like the good old days of brick-and-mortar retail, to generate the most sales you’d set up a storefront in a mall. Even though most of the foot traffic wasn’t necessarily there to shop at just your store, you stood a great chance of drawing people in with engaging signage and desirable merchandise. People go to the mall to relax, eat, socialize, and above all shop.
The idea here is that in order to maximize nonprofit fundraising, you have to go where the people are. By producing meaningful, relevant content and engaging in conversations with existing and potential donors, you’re drawing in “customers” to your “store.”
Givelify Is Your Nonprofit Fundraising Facebook
Givelify provides the Facebook and shopping mall experience for donors. Setting up a Givelify profile for your organization costs you nothing. With over 10,000 member organizations (and growing fast) and more than 130,000 active donors, it’s becoming known as the place to go, the app to use, for making charitable donations. Donors know they can go to one place to engage in generosity however and whenever the feeling strikes.
Reach them where they are, and provide the one-stop shopping experience for charitable giving that they expect. Put the Givelify button on your website, add the donate button to your Facebook page, and include the giving link in social media posts and emails. Make your cause available wherever people already go, and you’re sure to see an increase in nonprofit donations.