Charitable giving is crucial to ensure that nonprofit organizations are able to continue their vital work. With today’s reliance on technology, donation apps are the ideal method for accepting nonprofit donations.
However, not all donation apps were created equal. What makes some apps fail, while others are successful? Let’s take a look at the biggest reasons certain donation apps don’t achieve the success they should.
1. The Process Takes Too Long
All donation apps claim to make giving faster, but they don’t all make good on that promise. If your supporters are forced to answer what seems like hundreds of questions before they can finish a donation, the giving app is not going to be successful in the long run.
If a person desires to give, they want the process to be easy and quick. They don’t want to feel like they are signing their life away in document form, simply to give $20 to a charity.
2. The App Isn’t User Friendly
Another common reason donation apps fail is because they aren’t user friendly. Your supporters will avoid using any app that does not make sense to them. If the design doesn’t take into account the differences between Android and iOS devices, the app could be more confusing than helpful.
If your supporters can’t figure out how to operate your donation app, they will either opt for a different giving method or choose not to give at all. Since you don’t want to lose those important nonprofit donations, choosing the most user-friendly donation app is of the utmost importance.
3. Your Supporters Don’t Know Donation Apps Exist
Those in the younger generations who grew up utilizing technology usually prefer the convenience of electronic giving. After all, many people simply don’t carry cash anymore and never write checks. Just as it’s much easier to pay bills electronically, giving is also made easier with donation apps.
But your supporters won’t know to use donation apps if they don’t know they’re available. If you don’t educate your supporters and let them know that they can give quickly and easily using an app, they will continue to stay in their old giving rut.
If you opt for an easy-to-use app like Givelify, letting your supporters know about the new giving option will be as easy as using the tips and materials outlined in their online Launchpad.
How Givelify is Different
The Givelify mobile-giving option is the exception to the rule when it comes to donation apps. Givelify was designed with ease-of-use in mind and creates a beautiful and effortless giving experience for your supporters. It is also quick to access, free to download, and doesn’t require filling out long and complicated forms.
As previously mentioned, the helpful Launchpad site gives you every tool you need to let your supporters know about the app. Plus, nonprofits can even put a Givelify button on their website and add a “Donate” button to their Facebook page, making it more convenient than ever for contributors to give.
The more convenient it is to give, the more donations your nonprofit will receive. For people who already use their mobile device for banking and shopping, well-designed donation apps like Givelify modernize giving and allow them to give within their comfort zone. Why not get on board now and begin reaping the benefits?