In the past, I’d be going through stacks of Christmas cards from friends and family. In 2017? Not so much, but my mail slot is still stuffed—with direct mail fundraising appeals. Either I don’t have friends, or you waited too long to send your year-end nonprofit fundraising appeal.
The holidays bring people a spirit of giving and giving opportunities that aren’t available year-round. How does the season impact your church giving goals?
As we close the door on 2017, we leave you with four key takeaways on the state of nonprofit fundraising that we learned throughout the past year.
Instead of trying to give a church giving sermon that doesn’t make people groan, think about fundraising as a part of enabling the church’s good works.
Your annual nonprofit fundraising appeal isn’t junk mail. How can you make your email stand out from the junk and prompt recipients to open and read it?