You know that modernizing the way you accept nonprofit donations is a good idea. But with so many modern technologies available to you, how do you know which one to adopt? What is the difference between online and mobile giving? Is one a better choice for your nonprofit fundraising?
Location, Location, Location
One major difference between online and mobile giving revolves around location. Mobile giving goes with your supporters anywhere they go, and can be used at any time. No matter where your donors happen to be — whether they are at home, on vacation, at a fundraising event, or at work — they can pull out their phone and make nonprofit donations.
With online giving, on the other hand, donors need to be on a computer to give. That restricts them to making nonprofit donations from home, which means they may not remember to give after they leave your fundraising event.
Mobile Optimization vs Mobile Apps
While it is possible to have a mobile optimized web form for online giving, which would offset any mobility issues, it actually creates more problems. Slow site loading can hamper the giving process, which can easily annoy your donors. 77% of smartphone users complain about slow load speeds when using the mobile web. And even with the most optimized site, it can still be difficult to maneuver the page on a mobile phone — particularly if they have to fill out forms with personal information.
Making nonprofit donations through mobile giving apps does not involve filling out long forms, nor does it experience the same slow load times of mobile websites. Apps are faster, easier to use, and to put it simply, more convenient for your donors.
Improving Online Giving for Nonprofit Donations
Filling out long forms and using the mobile web can be a serious deterrent for your supporters, which is why giving apps are the superior choice. But since some people do still prefer to use online giving, Givelify has worked to create an improved online giving experience for your donors.
Givelify has taken online giving to the next level, giving it the same look and ease of use as our mobile giving app. This means that even if donors choose to use online giving for their nonprofit donations, they still get the simplicity of using an app.
As an added bonus, using Givelify for both online and mobile giving means that your organization can use one simple system to track nonprofit donations from each method. Not only does Givelify online giving make things easier for your donors, but it makes things easier for your team, too.