If your organization isn’t tapping into online methods of nonprofit fundraising yet, it is time to get on board. Online giving grew 13.5% in 2013, and made up 6.4% of all charitable giving (Blackbaud).
Using the Internet to boost your nonprofit fundraising may seem like a difficult task. It doesn’t need to be hard, though.
What are the least complicated ways to raise money on the Internet? How can you get more money online?
On-Site Nonprofit Fundraising
One common method of online nonprofit fundraising involves adding a giving option to your current website. Build an easy-to-use donation form for your site. Put a clear call-to-action on your homepage. Promote your organization on social media and ask for donations.
By catching the attention of your site’s existing visitors, you can increase your pool of possible funds. Make it as easy as possible for donors to give, and your donations are sure to increase.
That sounds great, but you don’t have the resources to design a website. That’s okay! Countless crowdfunding platforms exist on the Internet that can help. Indiegogo, GoFundMe, and Kickstarter are just three of the most popular options. By creating a campaign on these sites, your nonprofit fundraising initiative can reach a larger audience and, in doing so, raise more money.
Mobile Giving Apps
An even more user-friendly option for online nonprofit fundraising involves mobile giving apps. Donors can download a free app on their smartphone and make donations to your organization with just a few taps. It is generally free to sign your nonprofit up for these apps. This makes them one of the most cost-effective options, too. You can get Givelify for your iPhone/iPad or Android devices easily using our links.
Sell Merchandise Online
Finally, if your nonprofit organization sells merchandise, you can move it to an online store. While sites like Etsy are generally used by for-profit sellers, it is possible to set up an account to raise money for a charity. The option is available for 501(c)3 tax-deductible nonprofit organizations (Etsy).
In today’s modern age, avoiding the Internet can only hold you back. No matter which online nonprofit fundraising avenue you choose, your organization will benefit. Your donors will appreciate how easy it is to give, and you will draw in new donors in the process.