Nonprofit Donations: The Growth of Mobile and Online Giving

To make sure that people continue to support your nonprofit organization, you have to stay relevant. If you stick with outdated methods, your cause will fall flat. Times are changing. The processes that worked well ten years ago won’t always work today.

How can you reach your current supporters? What methods do they prefer for making nonprofit donations? To figure that out, let’s take a look at how they occupy their time when they aren’t making donations.

They’re All About That Mobile

Today, people are more connected than ever, thanks to smartphones. Because these devices do so many wonderful things, they are used for practically everything. No matter where someone goes, their mobile device follows — even when they go to sleep.

According to Pew Research Center:

64% of American adults own a smartphone

44% of mobile users have slept with their phone next to their bed

63% of adult mobile users go online using their device

Based on this information, two things are likely true about your potential donors: they are very connected to their mobile phones, and they often use these devices to access the Internet.

Online and Mobile Giving Continue To Grow

How can you adapt your fundraising strategy to tap into your donors’ love of smartphones and the Internet? Two solutions are available to you: online and mobile giving.

There’s no denying it: these methods are taking the world by storm. Between April-June 2015, online giving grew 13.8% compared to the previous year. Meanwhile, overall charitable giving actually decreased by .5%.

Mobile giving is also on the rise. When an organization’s website is optimized for mobile, giving doubles on these devices. Today, 17% of crowdfunding donations are made using mobile, and that number continues to rise.

Give Your Nonprofit Donations An Upgrade

51% of the people who visit your organization’s website are using a mobile device. Imagine the potential increase in nonprofit donations waiting just around the corner. What are you waiting for?

Technology is constantly evolving. If you struggle to keep up, you might get left behind.