Nonprofit donations just got a whole lot easier. Your donors can now support your mission via the smartphones with the free Givelify giving app.
As a new Givelify member you may have questions about how to get the word out to your donors. Social media is a great place to start.
Nonprofit Donations Best Practices
Your donors know where to find you on Facebook, Twitter, Instagram and the like. Use the power of your always-on connection with them to let them know how they can help.
Based on some of the best practices we’ve seen from our church members and our own social media experience, here are some helpful resources and tips to fully activate your Givelify membership and engage with your donors.
We’ve created these social media posts to help you get started. Simply copy-and-paste these posts into Twitter, Facebook, Google+ and all your social media profiles, insert your organization’s name, and you’re off and running.
You can also use these ideas as jumping-off points to create your own social media content to drive nonprofit donations.
#GivingTuesday is coming up! Participate by donating to our campaign on the Givelify app.
#GivingTuesday is a a great way to show you care. Donate to [INSERT ORGANIZATION NAME HERE] on Tue. Dec. 2.
Allergic to pets? Help animals in a different way! Look up [INSERT ORGANIZATION NAME HERE] on Givelify and make a donation.[INSERT ORGANIZATION NAME HERE] is packed with animals! Help us take care of them. Donate using the Givelify app. [INSERT ORGANIZATION NAME HERE] shelter is more full than ever! Help us buy more food and supplies. Donate with Givelify.
Homeless and Family Resources
Our expenses go up during the cold winter months. Help [INSERT ORGANIZATION NAME HERE] make ends meet by making a Givelify donation.
Cold weather means colder nights. Help [INSERT ORGANIZATION NAME HERE] buy blankets for the homeless using Givelify.
For the Holidays
Looking for ways to give back during the holidays? Find [INSERT ORGANIZATION NAME HERE] on Givelify and donate today!
Love buying gifts for kids? Help us put smiles on kids’ faces by making a donation to [INSERT ORGANIZATION NAME HERE] on Givelify.
No cash for [INSERT ORGANIZATION NAME HERE]’s holiday donation bucket? No problem! You can donate using the Givelify app.
Tis the season of giving! Help[INSERT ORGANIZATION NAME HERE] give back by making a donation using Givelify.
- Add the usernames of those you mention (such as @Givelify) when posting to Twitter.
- Hashtags like #GivingTuesday, #fundraising, #charity and #GivingHappens help with your exposure. Use them!
- Twitter posts are limited to 140 characters. You may have to edit these posts for length depending on the name of your organization.
- Tag people and pages in your Facebook posts. Go ahead and tag Givelify if you use the above posts on Facebook.
- Include links and always use shortened URLs. Twitter has its own URL shortener (t.co), as does Google (goo.gl). You can use standalone tools like bit.ly as well.
- Unclear on URL shortening? Just copy and paste the following link to include in your posts that will take people directly to the Givelify app download page: http://ow.ly/xAeA4
Don’t Forget the Pictures
It’s a fact that social media posts with images get more likes, shares, and retweets than those without. When trying to get nonprofit donations, exposure is key. Here are a few images you can download and use to go along with these posts.
These images are optimized to meet the size standards for each social media site and were created in just a few minutes using a free online tool called Canva. Simply import your own image, pick a layout, insert your text, and publish: no design skills required.
For Facebook and Instagram
A Few Image Sources
Finding images for your blog and social media posts can be tough. You must make sure not to use copyrighted photos.
Here are a few sources for free (or cheap) stock photos to use in your posts.
Need More Help?
Social media is more than just throwing messages out there. It is critical to develop a plan so you can see what’s working–and what’s not.
Here are a few resources we trust to help you develop a social media strategy and plan.
- HubSpot Social Media Marketing Library
- Spredfast Social Media Resource Library
- Marketo Social Marketing Resources
- Hootsuite Step-by-Step Guide to Creating a Social Media Strategy
- Church Tech Today Free Church Social Media eBooks