The holidays have come and gone, and now it’s back to work. Mobile giving activity was way up at the end of 2014, and there was some important news you may have missed among all the festivities.
Fortunately the Givelify Mobile Giving Daily has you covered. Subscribe now and get it delivered to your email inbox every day.
Each Monday we collect the top five stories from the previous week and give them to you in the Mobile Giving Roundup. Enjoy.
Reaching the Older Church Audience Online
Many churches focus on growing their church by targeting the 20-something crowd. This is a great strategy for congregational growth. Yet if you want to experience growth on the web, the demographic that lags behind is older.
How do you engage digitally with the over-50 crowd?
This article will explore common barriers that group encounters. In addition, it will showcase a few tools and solutions to these problems. This way all ages in your congregation are informed and connected online.
Nonprofit Donations: The Apple Pay and Google Wallet Effect
We’ve said before that mobile is the future. That future has now become the present. Major technology companies are stepping onto the mobile payment field, with Apple Pay and Google Wallet first at bat.
Even the social image-sharing platform SnapChat has added a mobile payment feature.
This fresh technology isn’t just taking over the retail and social spaces. It affects nonprofit donations, too.
6 Clever Mobile Apps Created by Nonprofits
All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps.
The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once.
That said, the rapid sales of smartphones worldwide ensure a growing a mobile app audience in coming years, but for nonprofit mobile apps to be successful they must be well-designed and useful. If your nonprofit is considering launching an app in 2015, be sure to do your research first.
Have Online Payments Become Safer Than Offline?
The long-standing narrative of credit card security is that offline transactions are more secure than online. Today, this narrative is more fiction than fact.
Online transactions are more popular and secure than ever before, thanks to advancements in digital payments technology, demographic shifts, and the evolving cyber-security landscape. At the same time, offline payments seem more insecure than ever before. The outbreak of high-profile security breaches at major retailers has shed light on the fact that offline transactions are vulnerable to attack.
These trends lead us to consider a number of important questions that affect every consumer and retailer — are online transactions more secure than offline, and will this realization propel ecommerce into its next stage of growth?
Church Apps: Helping Your Members Embrace Technology
Technology has been booming for decades now, but some church members are still resistant to change. How can you get them to embrace church app technology? Will they even be open to the idea of tithing with an app?
It may seem difficult to help churchgoers make the transition, but it is entirely possible — and entirely worth it.