The world of fundraising didn’t stop while you were enjoying time with family and friends over the Thanksgiving holiday. Fortunately there’s the Givelify #Mobile #Giving Daily to keep you updated on all things mobile giving for nonprofits and churches. Subscribe now to get it delivered to your email inbox.
Every Monday we collect the top five stories from the previous week in the #Mobile #Giving Roundup. It’s a bit like the best Thanksgiving leftovers.
#GivingTuesday: A Guide for Nonprofits
It’s coming up. Every Dec. 2nd, families, students, businesses, and organizations around the world come together for Giving Tuesday, a day dedicated to giving back.
All signs suggest that Giving Tuesday is here to stay — more nonprofits are participating and more people are giving. According to the number crunchers, in 2013 donations were up 90 percent and the average gift was higher by almost $50 compared to the year before. And in terms of reach, the grassroots effort had more than 16,000 partners in the U.S.
Giving Tuesday is about community, and the movement has grown quickly in no small part because people are talking about it. Last year, #GivingTuesday amassed more mentions on social media than Cyber Monday.
For nonprofits, this day has become one of the most important days of the year. So as we approach Dec. 2, non-profit organizations and community groups should ensure that resources are focused on the most important thing: building a community of supporters who will stick with you every other day of the year.
Facebook’s Recent Change and What it Means for Your Church!
Facebook recently announced that they are making some changes starting in January that will affect the organic content from pages. Take a look at how Facebook is defining this change:
“As part of an ongoing survey we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”
So what does this mean for your church’s Facebook page? Facebook has made it very clear that any page that chooses to post promotional content will begin to see their organic distribution fall. Facebook has defined “promotional posts” as the following:
- Posts that solely push people to buy a product or install an app
- Posts that encourage people to enter promotions and sweepstakes with no real context
- Posts that reuse the same content from ads
An important thing to note here is that this change ONLY affects organic posts, and NOT paid ads. Essentially, they are stating that, if it feels like an ad, don’t bother posting it organically. Instead, buy a paid ad.
Donation Apps: How Going Mobile Can Help Year-End Giving
The holiday months bring in the majority of church and nonprofit donations for the entire year. Donors are more inclined to give money as the year draws to a close. It’s a good thing, too. Without those year-end donations, many organizations would stay in the red.
Year-end giving already puts the previous months’ donations to shame. But how can you get those numbers even higher? How can you make sure you end up in the black at the end of December? Add mobile donation apps to the mix.
#GivingTuesday: Just One Piece of the Puzzle
It’s that time of year, and #GivingTuesday campaigns are beginning across the nation. As a matter of fact, CrowdRise just launched a #GivingTower Holiday Challenge for nonprofits.
And while #GivingTuesday is a big deal for fundraising, it’s also just one way to engage your donors. But, what about the long haul?
This is the 3rd post in a series of Donor Love, inspired by Blackbaud’s Show the Love: Thoughtful Engagement to Retain Donors.
How to focus on the long haul.
42% of Donors to Crowdfunding Campaigns Are Ages 55-74
Crowdfunding campaigns to support nonprofits have experienced significant growth over the last few years. Nonprofits aren’t just raising money through their email lists during crowdfunding campaigns, they are acquiring new donors too. But who are these new donors? Kimbia, who runs the crowdfunding campaign Give Local America, which raised an impressive $53M in 2014, poured through their donor data and found some answers.
- Age: 42% of donors are between the ages of 55-74
- Income: 47% have a $100K or more household income.
- Net worth: 62% have a networth of $250K or more
- Average first gift for the event: $113
- Gave to charity in the past: Only 41% gave to charity previously, meaning that the majority of donors to crowdfunding campaigns are donating to charity for the first time in their lives. I would love to see a follow up study on how these first time donors felt about their donation experience.
Speaking of, here’s some tips for creating a positive donor experience.