“Thank you.” It’s one of the most thoughtful, powerful phrases you can say. It shows you acknowledge and are grateful when someone has done something for you.
Sending thank-you letters to your donors is recognized best practice in the world of nonprofit fundraising. Whether it’s via email or snail mail, recognizing a person’s gift to your organization is demonstrated to keep them coming back to support and sustain your mission.
But are you doing all you can to show your appreciation?
Mobile Giving, Mobile Thanking
As a Givelify member organization, you already know you have a suite of powerful tools to enable generosity. From the mobile giving app to online giving and donations via email, Facebook, and Twitter, you have many ways to reach your donors and empower their giving.
Mobile giving via any of these channels means you have an immediate opportunity to thank your supporters directly: social media. When people give with Givelify, they have the option to share a message on Facebook or Twitter announcing that they have donated. In the interest of privacy their donation amount is not disclosed, nor is the name of the organization to which they donated. However they can customize the message to tag your organization if they so desire.
This social sharing message provides you with tangible benefits:
- Social proof: your donors are often your biggest advocates. By sharing with their social network that they support your nonprofit, they are tacitly encouraging their friends and peers to do the same.
- Raising awareness: people tend to support causes and groups that are of interest to their friends and families. Your donors are providing you with free marketing to a self-selected group of like-minded people.
- Instant acknowledgement: by monitoring your organization’s Twitter and Facebook mentions as well as @Givelify, you will instantly see when someone has shared their giving message. This means you can reply to their post and thank them on the spot, rather than waiting until after a fundraising event or the end of the year to acknowledge their generosity.
Take a look at the success of #GivingTuesday and you’ll see that mobile giving and social media combine to yield big results: over $168 million was raised online in just one day, with almost 2.4 million social interactions. Every electronic giving platform saw dramatic increases in utilization over the previous year.
What You Can Do
Encourage your donors to use the donation sharing message in Givelify and remind them to include your organization’s Twitter or Facebook handle. Monitor those mentions and thank them directly by tagging them on Facebook or Twitter. Your supporters will get the immediate gratification of knowing that their gift has been acknowledged, and feel an emotional connect with your cause that will help ensure their continued support.