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Nonprofit Leaders 3min read

Mobile Fundraising the State Fair Way

State and county fairs bring in massive crowds of enthusiastic visitors during the summer months. With mobile fundraising, donors will be as excited about giving to your nonprofit as they are for their local fair.

Give Them Something New

In the past, nonprofits have stuck with outdated forms of payment until well after their expiration date. What modern company would ask you to fill out a pledge card with the amount you owe, and then wait for you to send a check in the mail?

That would be like the State Fair offering nothing but hot dogs. But as anyone who has been to a state or county fair knows, part of the fun is tasting the new food offerings that become available. Deep fried s’mores. Chocolate covered cheesecake on a stick. Each year, there is something new to try, which keeps people coming back for more.

Give your supporters something new and modern. Allow them to use their smartphones to make donations to your organization. Mobile fundraising will bring you up to date, and your donors will be thrilled with the convenience.

Mobile Fundraising Is Like a Shuttle

At the fair, parking can be a headache. After you have gone through the trouble of finding a parking space, the long trek to the front gate begins. For the elderly and other people with disabilities, traveling such a long distance can prove impossible. That is why most fairs offer shuttles to carry people from the parking lot to the fair. With state fairs, the grounds are so massive that they often run shuttles throughout the site as well, so that people can comfortably ride from point A to point B.

Unfortunately, making nonprofit donations can sometimes feel like a mile-long hike. Filling out pledge cards, writing checks, and filling out complicated web forms make the giving process much more difficult than it needs to be. Why make your supporters go through all of those painstaking steps? Instead, give them a ride to the gate with a mobile fundraising app.

Mobile apps make giving a fast, enjoyable experience. Enable your supporters to make a donation in just a few taps on their smartphone, with minimal typing required. Allow them to give on-the-spot, so they do not have to remember to send a check in the mail. The faster they can get from point A to point B, the more excited they will be to give again in the future.

Get a Bird’s Eye View

Board the mobile fundraising ferris wheel. This modern technology offers both you and your supporters a bird’s eye view. For your organization’s officers, a helpful online dashboard allows you see every single donation that is made through the app, as well as information about each donor. This enables you to track every penny that comes into your nonprofit, so you can keep up-to-date on how your fundraising efforts are going.

Your donors also get a nice view using a fundraising app. They can check their giving history in the app and see every donation they have made, and which organization the donation went to. This makes tracking their giving for tax purposes more streamlined than ever.

Mobile fundraising, just like the state fair, must be seen firsthand to really appreciate the experience. When you begin using a fundraising app, you will see the benefits for yourself.

About the Author

Allison has a passion for charitable giving and believes that small acts of kindness can make the world a better place. She uses her web content and social media expertise to guide churches and nonprofits through the mobile fundraising process.

Allison Weaver