In a matter of months, we have seen a pandemic and a social movement create a defining moment in our time. And throughout the world, many are answering the call to give to causes they care about. This couldn’t be truer for millennials who are natural changemakers and have the betterment of mankind at the forefront of the causes they care about. With a heart to help people and create change through activism, millennials are at the center of this defining moment. We’ve seen the millennial giving trends, and we’re sharing them with you.
This isn’t new. Let’s take Stacy for example.
Stacy found herself distraught at the damage an F-2 tornado caused in her hometown in western Indiana. She lived in Pittsburgh, about a seven-hour drive away, working as an accountant. She found it difficult to keep herself informed on the damage and the recovery efforts of the town. There were just two small churches whose volunteer efforts were muted by the chaos in the streets. Stacy wanted to give back, and she thought social media was her best bet to do so, but the small town lacked an organized relief effort. Emotions ran high with friends and family posting status updates marking themselves as safe – but what about those who weren’t? With limited time off to travel in her budding career, yet a strong desire to help, what more could Stacy do for small-town Indiana from Pittsburgh?
Millennials like Stacy find themselves in similar situations on a regular basis. Tragedies aren’t new, but with the use of social media, people have access to constant information and updates on unfortunate matters near and far. People want to help – it’s a fact cited in an IUPUI research article. It is called “internalized value,” a prosocial development stage in young people that values helping others in need. It means people of adolescent age and beyond who develop this internalized value don’t need to seek rewards or recognition for doing good, they just do it. If they’re a millennial, they’ll do it and likely tell someone about it so they can do it, too.
About the Paper
In Giving with the Millennial in Mind, we dive into the millennial giving trends and sum up groundbreaking research. Learn how to make informed decisions at your nonprofit, charity, or place of worship and connect with the largest generation with the largest giving potential in the United States today – millennials.
In a matter of months, we have seen a pandemic and a social movement create a defining moment in our time. And throughout the world, many are answering the call to give to causes they care about. This couldn’t be truer for millennials who are natural changemakers and have the betterment of mankind at the forefront of the causes they care about. With a heart to help people and create change through activism, millennials are at the center of this defining moment.
Download now to learn key millennial giving trends and better connect with this audience. (No, eating avocado toast did not make the list.)
- They Care About People – The betterment of mankind is at the forefront of causes millennials care about. They want to help people.
- They’re Social – The 2018 Global Trends in Giving Report says 39% of millennials are inspired to give by social media.
- They’re Activists – They believe traditional activism prevails as the best way to provoke change in society.
- They’re Agile – Giving in the moment is a key distinction that separates millennials from any other generation. The givers in this generation are “everyday changemakers.”
- They’re Not Wealthy…Yet – Millennials hold the biggest potential for future giving. While they are less likely to make a donation to a nonprofit, place of worship, or charity, they tend to give more than any other generation.
How many people in your organization are like Stacy – with a desire to give but no easy way to do so?
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