Valentine’s Day can be about more than candy hearts and bouquets of flowers. As a nonprofit organization, find your own way to celebrate the holiday and relate it to your cause. Whether it be showing love to needy children, rescue pets, or the homeless, Valentine’s Day has a place in your nonprofit fundraising efforts.
Research has shown that appealing to emotions leads to more donations. Make an emotional connection with your donors. Giving back is a form of love that anyone can get behind.
Holiday Nonprofit Fundraising Events
If your organization is due for a nonprofit fundraising event, why not tie into the Valentine’s Day hype? Go all out. Celebrate love in a big way. Give people a reason to leave the house during the cold month of February. Use people’s enthusiasm for the holiday to draw them into your world.
Embrace the Theme
Looking for mobile donations? Set up a love-themed campaign in the Givelify donation app. Run an animal shelter? Emphasize the greatness of “puppy love.” Change your profile cover photos. Use red, pink, and purple hearts in your Facebook images. For some ideas and inspiration, take a look at our Valentine’s Day Nonprofit Fundraising Campaigns board on Pinterest.
Holidays are a great time to mix things up, and Valentine’s Day is no different. As cheesy as it may seem, people love to see organizations get into the holiday spirit. Have fun with it, and your donors will, too.
Send Donors a Love Letter
Want to build a healthy long-term relationship with your donors? Show them love year-round. Donors who receive thank you phone calls give 39% more than donors who do not receive a call.
Valentine’s Day is the perfect time to make your love and appreciation known. Don’t beat around the bush. Donors are your Valentine. Send them a note to let them know how much you care. Thank them for their generosity, and tell them how much you appreciate their involvement.
By making them feel loved, you are ensuring that they will stick around for the long haul.