Cheating, stealing, and lying are clearly not the best way to go about your nonprofit fundraising. But in order to get the most out of mobile giving, you should never take an offer at face value. Find out how to cheat the system by avoiding extra costs and road blocks.
Avoid Setup and Monthly Fees
A lot of mobile giving providers charge fees to sign up, to set up your account, and to keep the account open on a monthly basis.
Depending on the provider, these fees can get as high as $199 to set up and nearly $100/month to continue the service. Why pay these extra setup and monthly fees if you don’t have to?
You can get around this extra cost by choosing the right mobile giving option. Look for mobile giving apps with the following pricing structure:
- No setup fee
- No monthly charges
- No penalties when app is not used
- Small percentage charged per transaction
Skip Awkward Online Mobile Giving Forms
No one enjoys filling out long forms — especially if it stands in the way of making a donation. Your donors will be less likely to give if it takes a lot of time and effort, and your organization could miss out on valuable financial support.
When mobile giving takes place entirely on the mobile web, filling out this type of information can be a major deterrent to your supporters. Even if the site is optimized for mobile, it is still difficult to fill out a form on a mobile device. Slow load times are also a big problem on the mobile web. According to Kissmetrics:
40% of people abandon websites that take more than 3 seconds to load.
73% of mobile web users have visited a website that loaded too slowly.
51% of mobile web users encountered a website that crashed.
Mobile giving apps do not require filling out long, tedious forms or waiting through slow load times before a donation can be made. In-app giving provides a far simpler experience for your donors.
Don’t Test Donor Memorization Skills
Nonprofit fundraising doesn’t have to resemble an elementary school spelling bee. Your donors want to give to your organization, not be tested on their memorization skills.
When you opt for text-to-give for your mobile giving, that is what you end up doing to your supporters. They will have to memorize a special text code in order to give. What happens if they forget the code? You will not receive a donation from that person.
With mobile giving apps, you can bypass this issue entirely. No codes to remember. No extra barriers to giving. Who knew cheating the system could be so easy?