When you think of Homer Simpson, the first thing that comes to mind is probably not his charitable giving record. Despite that, we can surprisingly learn quite a bit about mobile giving from Homer’s most infamous words.
Let’s find out what hidden wisdom can be taken away from the Simpsons patriarch.
“If something’s hard to do, then it’s not worth doing.”
Making donations to charity is extremely important. But what happens when the process is clunky, slow, and confusing? People will be more inclined to give up. Take a look at these stats from Kissmetrics:
47% of consumers expect websites to load in 2 seconds or less.
73% of mobile web users have encountered a website that loaded too slowly.
40% of people abandon a website that takes more than 3 seconds to load.
Patience is a virtue that a lot of people simply don’t have — especially when using technology. No one enjoys being inconvenienced. To make sure the Homer Simpsons of the world don’t avoid making a donation out of frustration, giving needs to be as easy and straightforward as possible. With mobile giving apps, a few taps on a smartphone is all it takes.
“You can’t keep blaming yourself. Just blame yourself once, and move on.”
If something isn’t working, beating yourself up over it won’t solve anything. In order to move forward and do better next time, you have to follow Homer’s advice: move on.
So you haven’t used a mobile giving app to make a donation yet. You are still using outdated methods to give to your favorite charity. Because you don’t carry cash, you have missed opportunities to give. Sometimes you fully intend to give, but forgetfulness becomes an issue. Because you lost your pledge card or forgot to log online to give when you arrived back at home, the donation was never made.
We have all been there! Stop blaming yourself for the mistakes you’ve made in the past. Instead, move on. Download a mobile giving app to your phone. You will never have to worry about repeating your past slip-ups again.
“I’m having the best day of my life, and I owe it all to not going to church!”
Not everyone is able to attend every church service or nonprofit fundraising event — and some people avoid them at all costs. When more exciting options spring up, attendance dwindles. This becomes very clear for churches during the summer months, when less people show up on Sunday and less money ends up in the offering plate.
We all know someone in real life that shares Homer’s sentiments, and we have all been guilty of missing an event or service at some point, for various reasons. But what if people who aren’t present in person could still support the cause from afar?
Mobile giving makes that a very real possibility. Whether someone is absent due to illness or they are having a fabulous time on a tropical getaway, they can still donate using their mobile phones. No more neglecting to give. No more guilt. Just easy, convenient giving. Not even Homer Simpson could mess that up.