Individual donors make the most nonprofit donations. What are you doing to empower your donors to give? Adding mobile giving to your fundraising strategy will work wonders.
The Power of Individual Donors
In nonprofit fundraising, your bread and butter does not come from large groups or foundations. Instead, individual donors are the key to a successful fundraising campaign. According to Charity Navigator:
The largest portion of charitable giving in 2015 — $264.58 billion — came from individuals.
In 2015, donations from individuals brought in more than two-thirds of all nonprofit donations.
If you want to increase the donations that are made to your organization, it is clear who should receive most of your attention. But what steps can you take to ensure that your potential individual donors are empowered to give?
The Answer Is in the Palm of Your Hand
One thing is true of people today: we love our mobile phones. We take them everywhere, rarely let them out of our sight, and use them for just about everything. From online shopping to mobile banking to sending money to loved ones, today’s donors are accustomed to making financial transactions using their phones.
64% of Americans own a smart phone. By November of 2015, 26% of online purchases were made on mobile. Why should making donations to your nonprofit be any different? With mobile giving, you empower donors to give in a way that is most convenient for them. Instead of learning a new process, they can make use of a device they already know and love.
The Convenience of Mobile Giving
Mobile giving is a great way to keep your donation methods relevant to your supporters. But that is not the only reason it is the far superior option for modern giving. The added convenience of using mobile phones to make donations is the main reason people love the method so much.
No matter where they happen to be, they can make nonprofit donations. No longer do they have to attend a fundraiser in order to support your organization. They do not have to worry about bringing their checkbook or cash to an event. They can simply pull out their phone and make a donation in just a few taps, at any time of day or night.
Your supporters want the giving process to be as simple, beautiful, and convenient as possible. Mobile giving is the answer.