Fun fact: 64% of nonprofit donations are made by women. A good portion of those women are mothers, and they tend to have unique obstacles that can keep them from giving. Luckily for them, donation apps are here to help.
A Mother’s Busy Schedule
Moms have a lot on their plate. Between their career, housework, and driving kids to and from school, sports, and music lessons, they have little time left to focus on anything else. Because they are so busy, mobile phones are important. They allow moms to stay in touch with everyone in their life, keep their schedules organized, and take care of errands and other tasks instantly.
According to a study by Facebook IQ:
83% of mobile moms keep their mobile device with them at all times
33% of moms do their online shopping via mobile
67% of moms expect to purchase more products using their smartphones in the coming year
If a mom wants to give to charity or her church, she needs a way to do so quickly and easily. She needs a method that fits seamlessly into her hectic life. Donation apps are the perfect solution.
Donation apps enable moms to give to the church or charity of their choice in just a few taps on their smartphone. They can still give without taking a large chunk of time out of their schedule to do so. They can quickly make a donation and get back to focusing on their other priorities.
New Moms Spend More Time At Home
When a child comes into the picture, a mother’s priorities suddenly shift. When she previously may have attended every church service or fundraising event, she suddenly finds herself spending more time at home — particularly when her little one is under the weather.
But that doesn’t mean she cares less about these organizations or causes. She still wants to give back — she just can’t always be present.
With donation apps, she won’t even have to leave the house to give back to her community or place of worship. All she needs to do is pull out her phone and give.
Donation Apps vs Mobile Websites
But what about mobile websites? Don’t they offer the same benefits to moms? Somewhat, but studies show that when compared to non-moms, mothers are 1.7 times more likely to prefer apps over mobile websites. They aren’t alone in that preference, either. Consumers overall spend 85% of their mobile time in apps.
When it comes to using mobile websites, the following complaints are common:
Slow site load times
Small font sizes that are difficult to read
Lack of necessary functionality
Even when websites are optimized for mobile, they still tend to be difficult to maneuver. It makes sense that moms, as well as other mobile users, would prefer using donation apps instead of mobile websites.