Millennials: they’re young, they’re headstrong, and they can be particularly difficult to connect with if you aren’t able to engage them through the technology which has always been such a deeply integrated part of their lives.
As with anyone, to have a meaningful connection, it’s necessary to develop a mutually beneficial relationship. Studies have shown that millennials who maintain strong ties to their church do so because they have close personal relationships with people within that church.
In spite of the widespread disillusionment that so many of these young adults feel, millions of millennials are still active in their faith and attend church regularly.
So, how can your church maintain those ties and nurture a robust connection with their millennial members? Here are three powerful solutions.
1. Make Your Church Available to them Electronically
Research shows that of practicing Christian Millennials:
- 71% read scripture on a computer or mobile device
- 58% search for Christian content online
- 57% research a church online before attending services
- 39% fact-check statements made in sermons, blogs, or other places
This means all these resources should be available to them on your church website and your church giving app. When they search for you online, they should find mobile-friendly, useful and compelling content so that when they eventually do attend church services they will choose to visit your church.
2. Entrust them with Leadership Opportunities
Everyone wants to be useful and feel appreciated. For technology fluent millennials, this means they want to access, or at least have the ability to learn ways they can become active members of your church when they visit your website.
So, as you organize more groups, mission trips, ministries, and other volunteer opportunities, make it clear in your online content that there are distinct roles for them to fill.
A good way to engage their attention is to create surveys they can take online which will give them a way to assess how they can best serve your congregation. Let them know their interests and opinions are important to you.
3. Provide Online Giving Opportunities
Our research shows that 12% of church-going Millennials tithe at least once a month, and 41% of them donate to their church or faith organization using technology at least once a month. By providing a way for these individuals to tithe via electronic means such as a church giving app, you will be helping them to remain active in their faith and to feel they are an important part of your church body.