Giving Tuesday occurs every year on the first Tuesday after Thanksgiving. The nonprofit community has come together to create a widespread giving trend to offset the extreme spending of Black Friday and Cyber Monday.
But Giving Tuesday doesn’t have to be just for nonprofit organizations. Your church can, and should, hop on board, too.
Use the Buzz to Increase Church Giving
On social media, the trend gets bigger every year. In 2013, $10.1 million was processed on Giving Tuesday. The following year, that number increased to $19.2 million (npEngage).
This is not a passing internet fad, like planking or the Harlem Shake. According to Artez Interactive, Giving Tuesday is a very real way to increase donations:
On Giving Tuesday 2013, Facebook referred 29.4% of American traffic to donation pages
Tweets containing #GivingTuesday sent 700% more visitors to donation pages in Canada than on an average day
Your church can capitalize on the buzz. Holding a food drive? Raising money for needy members of your community? Tweet about it! Share it on Facebook! Tag your relevant social media updates with #GivingTuesday to reach a much larger audience. Getting your fundraisers in front of more eyes can positively impact church giving.
Improve Your Public Image
If your church does a lot of work to help the local and global community, it’s time to tell the world! Why hide your light under a bushel?
You want your local community to see how much it benefits from your involvement. A positive, giving image can go a long way. 91% of customers switch to brands that support charitable causes (MobileCause). That means your church can attract new visitors and donors simply by going public with the great work you already do.
Givelify Can Help
How can you incorporate Giving Tuesday into your fundraising plan? If your church is signed up for the Givelify mobile giving app, you can take advantage of our envelope feature. Here’s how:
- Create a #GivingTuesday envelope in the app
- Dedicate donations to the campaign to a certain cause in your community
- Use social media to ask your followers (and anyone else who searches the #GivingTuesday hashtag) to download Givelify, select the envelope, and donate
It’s really that simple! Don’t be afraid to promote your church’s charitable causes. If you want to increase church giving in your community, the extra Giving Tuesday publicity will help get the job done.