Why do stores decide to open locations inside shopping malls? Why do car dealerships tend to set up shop along the same street? Fast food restaurants follow the same pattern, building next to their biggest competitors.
According to Greg Kahn, founder and CEO of Kahn Research Group:
“Quite simply, the best place to be is as close to your biggest competitor as you can be.”
A Place in the Limelight
Foot traffic is important for brick-and-mortar businesses. By locating in a shopping mall or on the same street as a competitor, companies can benefit from being in their potential customers’ direct line of vision. They now have a choice: they can continue toward their previous shopping destination, opt for a different business, or spend time in both.
As a church, you don’t need to worry about competitors. Your current members already intend to give to your church. They will not be distracted by other organizations, because they already know their destination.
But people who have no specific destination in mind may come across your church app while perusing Givelify. Potential donors who live in your area can easily find your location using the app’s Nearby feature. They may decide to visit your church, eventually join your congregation, and become regular givers, all because you placed your church in the Givelify app.
Fewer Costs To Build and Maintain
Creating a church app is no small task. It takes development time, manpower, and a large financial investment. The average cost to develop an app is:
- $27,463 for iOS
- $22,637 for Android
- $17,750 for Windows
- $15,181 for Blackberry
On top of those costs, you would need to hire support personnel to maintain the app after its initial release. Why spend so much money to accept mobile donations when you don’t have to? Givelify has you covered — for free.
Integrate Your Church App With Givelify
If you already invested in your own church app, you can still benefit from a Givelify presence. As previously mentioned, your ministry can be seen by fresh eyes. Having a profile in the app makes it easy for non-members to locate your church.
You can also deep link your existing church app to Givelify. By doing so, you enable donors to tap a Give Now button and be automatically directed to your church’s profile inside the Givelify app. They won’t have to do any searching, and they will be able to give in just three taps.
When your church is able to be seen by the multitudes and the giving experience is as easy as possible for your members, you will see an increase in tithes and offerings. All you have to do is get on board with Givelify.