If you’re on your the Electronic Outreach Team at your nonprofit organization, then you probably know most charitable giving these days is done online at the convenience of the people making donations. The days of folks trekking down to the local homeless shelter are, for better or worse, on their way out. This means your online strategy and, most importantly, your mobile strategy are going to be key to the success of your organization. Here are 10 things your boss probably expects you to know about nonprofit apps.
1. You Need a Mobile Strategy
Just like with website online and SEO optimization, your mobile nonprofit app for charitable giving need to be easily searchable, sleek and simple to use.
2. Content is (still) King
Once your mobile strategy begins to pay off, you won’t get much farther if your content is not compelling, useful, and easy to access.
3. Non-Profit Doesn’t Mean Break the Bank
As your team works to create and promote your charity app, surely there will be expenses. If you spend more money on it than your charity takes in- you won’t be doing much for the population you serve.
4. Present your Greatest Need First
When charitable givers access your app menu, the first giving opportunities they see should represent the greatest needs of the population or cause you serve.
5. Be Familiar with the Big Names in Charity and their Apps
You should be looking at the apps provided by major nonprofits like, Share the Meal, Snap Donate, and Charity Miles.
6. The Wayback Machine
As you scramble for photos, art, motifs and other sharable content you can use to spruce up your nonprofit app, consider the Wayback Machine. It’s a great resource for public domain material.
7. Web & Email Content Tools
When you need plenty of content for givers who come to your app to absorb, be aware that there are many web and email tools available that can help.
8. Video Editing Tools
Video editing is no longer a prohibitively difficult skill that only big movie production studios can do. There are lots of cheap and free resources available online that will turn you into a pro in a few hours.
9. Graphic Design Tools
Just like video editing, there are lots of online tools that will help you jazz up your app with terrific graphics and an ideal typographical landscape.
10. Social Media Tools
Fully leveraging social media in your electronic outreach can be a full-time job by itself. Learning about the available social media tools can make a great difference.